MESA COFFEE SHOP BRANDING

|| Branding ||
Tools used: Illustrator + photoshop

Mesa Coffee strives to be a hip, casual local coffee shop and I wanted to develop a brand that reflected that. I created a basic brand board to display the brand elements, fonts, and colors. I stuck to neutral, coffee-related colors and a handwritten logotype and logo.  To provide a realistic sense of how these elements might work on merchandise, I mocked-up a ceramic mug that could be for sale, a woman's t-shirt, and a small and large travel cup for to-go coffee orders. 


BRAND BOARD

Mesa Coffee Brand Board.jpg

BRANDED MUG

mesa coffee mug mockup.png

SMALL TRAVEL COFFEE CUP

Small Cup.png

WOMAN’S T-SHIRT (front)

Mesa Coffee T-Shirt_Front mockup.png

LARGE TRAVEL COFFEE CUP

Medium Cup.png

WOMAN’S T-SHIRT (back)

Mesa Coffee T-Shirt_Back Mockup.png