MESA COFFEE SHOP BRANDING
|| Branding ||
Tools used: Illustrator + photoshop
Mesa Coffee strives to be a hip, casual local coffee shop and I wanted to develop a brand that reflected that. I created a basic brand board to display the brand elements, fonts, and colors. I stuck to neutral, coffee-related colors and a handwritten logotype and logo. To provide a realistic sense of how these elements might work on merchandise, I mocked-up a ceramic mug that could be for sale, a woman's t-shirt, and a small and large travel cup for to-go coffee orders.