UX/UI Designer
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Dr. Erin Moore Branding

 

DR. ERIN MOORE BRANDING

|| Branding ||
Tools Used: Illustrator

Dr. Moore and I got in touch right after I launched my healthcare-focused branding and web design business, Humm Design. As a naturopathic doctor focused on the psychological underpinnings of chronic illness, her practice centers around the habit change and personal growth of her patients. That being said, she wanted a brand that felt warm and inviting, but invigorating and representative of change. She came to me with her special, self-designed icon from years ago, so we kept that element the same in this rebrand. Fall-themed colors spoke to her, so we focused on finding the right color palette and going from there!


Logo

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Colors

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Typography

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Icon

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Custom Marks

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Full Brand Board

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Photography

Professional photography courtesy of Portland-based photographer Annika Bielig Bussmann.

Dr. Erin and I showed her the branding I had created and worked to convey the feelings we wanted the images to portray, as they would live on Dr. Erin’s website and ultimately be part of her brand as a whole.

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