BUMBLE APP ITERATION
|| UX/UI | Mobile ||
Tools Used: Adobe XD + Illustrator + Photoshop
Making Bumble safer by promoting sexual responsibility and non-violent behavior.
Modern dating apps have drastically increased everyone’s number of prospective partners and have made it easier to arrange dates.
Violence and sexual harassment still threaten women (and men, to a lesser extent), and the risk of contracting sexually transmitted diseases threatens everyone. Through literature reviews and secondary research, I set out to learn more and define these problems.
Though statistics on crimes related to online dating are minimal, in 2016, the UK’s National Crime Agency released data indicating that between 2008 and 2013, online-dating related attacks increased almost six-fold. In a 2016 study of 666 students in Hong Kong, the data showed that those who used dating apps were twice as likely to suffer sexual abuse of some kind.
When it comes to STDs, between 2015 and 2016, the CDC found increased rates of gonorrhea (+18.5%), syphilis (+17.6%), and chlamydia (+4.7%) in the United States. Though the increase in these diseases is obviously a multifaceted problem, health officials attribute at least some of this to the rise of dating apps.
With this data on violence and disease in mind, I set out to increase the functionality (and therefore hopefully improve) the already popular dating app, Bumble, by adding two safety-focused solutions:
Certify Health: Submit clean STD test results from within the past year and a “Certified Health” icon will be placed on your profile. This lets potential matches know you are sexually responsible, and likely clean, which could increase the likelihood of dates and/or sex.
Background Check: Submit to a background check through the third-party site “Checkr.” If found to have a clean record, a “Background Checked” icon will be placed on your profile, letting prospective matches know that you do not have a history of criminality or violence.
(I do recognize that a shortcoming with this functionality is that many people who commit crimes or sexual violence often to not get reported, let alone convicted. So, it is definitely still a far-cry from ensuring safety. However, this could be a step in the right direction.)
Motivated by the book “Universal Methods of Design,” I created simple user personas based on data from SurveyMonkey Intelligence, anecdotal evidence, and personal experience. Because the data on Bumble user behavior and demographics is proprietary, I largely relied on anecdotes and personal experience. Though these are not particularly sound research methods, they provide enough for simple personas so that I always had “example” users to keep in mind when designing.
Because Bumble already exists, defining the information architecture was largely an exercise in reverse-engineering. After doing so, I was able to diagram the safety-based functionalities I had designed and easily fit them into their respective positions within the hierarchy of information.